While the small book included with the GI Joe Masterpiece Edition is an oral history, this coffee-table format volume is a traditional third-person narrative that tracks the history of Hasbro, Inc. and the Hassenfeld family as much as it does that of the GI Joe product.
Something I learned about the book-selling business: The large chain stores like Barnes and Noble tend to shelve your book based on a superficial assessment of its subject matter. So, unfortunately, my book often languished in "Hobby and Collectibles" rather than the more appropriate "Business History" or "Marketing" sections.
